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Canadian Safe Boating Council
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Hooked on Lifejackets

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This ad is ideal for the target audience of men who fish.  More than 50 % of all the boats in Canada have a primary purpose of fishing and more than 80 % of those who drown in Canada are men who were not wearing their lifejackets. 







Please click on Ad for larger image.


Pull in case of Drowning

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This ad is the creative for a Canada wide poster campaign in partnership with the Lifesaving Society and Pattison Outdoor.  The ‘QR’ code on the poster connects with a stand alone mobile site outlining the benefits and features of Inflatable Lifejackets.


















Please click on Ad for larger image.